Wal-Mart's Strategies in China |
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"Country by country, the world is discovering the great value of shopping at Wal-Mart." 1 - John Menzer, President, International Division, Wal-Mart, in 2003. "In Brazil, Mexico and China we were picked as one of those countries'"Most Admired"companies (for 2004)." 2 - Wal-Mart's Annual Report, 2005. Welcome to Wal-Mart ChinaOn March 04, 2004, Wal-Mart Stores Inc. (Wal-Mart) held its Board of Directors' annual meeting in China.
Industry observers pointed out that China was a unique market for Wal-Mart. The company sold goods worth $940 million and purchased to the tune of $18 billion5 from Chinese manufacturers in 2004, thus having a substantial presence both as a purchaser and a seller of goods in China.
Since the time it entered the Chinese market, Wal-Mart had offered the Chinese 'Tian Tian Ping Jia'; its global practice of Every Day Low Prices (EDLP). At the same time, it had also successfully localized its offerings to Chinese consumers with significant innovations. However, analysts pointed out that it had not been all smooth sailing for Wal-Mart in China; it had got over a lot of hurdles. They predicted that Wal-Mart would not be able to rest easy as there would be plenty of challenges in the future as well. Wal-Mart's Strategies in China - Next Page>>
1] Andy Rowell, "Welcome to Wal - World," Multinational Monitor magazine, October 2003.
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